Bharti Airtel and Opera Software have launched a new service, Opera Web Pass, in the Indian market. The Web Pass allows mobile Internet users to subscribe to pay-as-you-go plans and services such as daily, weekly or weekend access plans, for their Airtel mobile phones through the Opera Mini browser. Airtel says that, in India, the service will be available exclusively to its customers.
Subscribers simply need to fire up the Opera Mini browser on their mobile phones, go to the Opera Web Pass page from the Speed Dial start page and choose from a list of web pass subscriptions, allowing them to purchase from a range of packages to suit their Internet access needs. At the time of writing this post, we did not see a Web Pass page on our Opera Mini speed dial, on a Samsung Galaxy Nexus device.
When live, users can buy (say) an hourly data plan, a 24-hour data plan for unlimited browsing throughout the day or a weekend-only mobile Internet plan. All this from the home screen of their browser, even if they don't have an active data connection.
"Access to the web is a universal right. Partnering with market leaders such as Airtel has offered us the opportunity to help lower the barriers to access the mobile web and empower more Indian users to get online," says Lars Boilesen, CEO, Opera Software.
"For millions of users, their mobile phones have the potential to become the first device through which they will experience the web. We want to simplify the steps leading to web browsing for these first-time users. Opera Web Pass allows us to give users access to the mobile Internet when and where they want it," added N Rajaram, Chief Marketing Officer for Consumer Business, Bharti Airtel.
Airtel says that for mobile subscribers without data plans, this is the easiest and most flexible solution for accessing the web, as it lets users choose an exact time period to access the web, rather than the amount of megabytes, making it look more tangible and easy to understand.
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