Imagine you have scheduled a quick meeting at a coffee shop near you, but you get there and find out that the place is closed. You ask around, and you get to know they've been shut down for two months now and that they have relocated to another location. Don't we all hate it when we are given inaccurate or inconsistent data while we are making a decision?
As a business owner, have you ever thought about how much inconvenience you're causing to your existing and potential customers by providing inaccurate business data online?
It really doesn't matter how successful your business is if you have inaccurate or obsolete data floating around on the internet. Data is the heart of any business, and bad data can have a lasting impact on everything about your business - from the customer experience that you provide to your revenue.
May it be a retail store or a huge, multi-location car wash enterprise, customers evaluate a business' trustworthiness by looking at online reviews and star ratings before they make a purchase decision. According to reports, 91% of people check online reviews regularly or occasionally, while 84% of people trust online reviews as much as they would trust a word-of-mouth recommendation.
Unfortunately, businesses focus on other, more mainstream digital marketing activities to stay on top of the competition; so much so that maintaining the accuracy of their business listings, directories and citations sometimes take a backseat. And because of this, their online reputation (reviews and star ratings) also take a hit, because a) Customers are not able to find the business they want to review on the internet, and b) Inaccurate listings online lead to bad customer experiences like the one we mentioned earlier.
According to reports, most popular method for finding a local business, product or service, is through "Search engines."
As a business owner, have you ever thought about how much inconvenience you're causing to your existing and potential customers by providing inaccurate business data online?
It really doesn't matter how successful your business is if you have inaccurate or obsolete data floating around on the internet. Data is the heart of any business, and bad data can have a lasting impact on everything about your business - from the customer experience that you provide to your revenue.
May it be a retail store or a huge, multi-location car wash enterprise, customers evaluate a business' trustworthiness by looking at online reviews and star ratings before they make a purchase decision. According to reports, 91% of people check online reviews regularly or occasionally, while 84% of people trust online reviews as much as they would trust a word-of-mouth recommendation.
Unfortunately, businesses focus on other, more mainstream digital marketing activities to stay on top of the competition; so much so that maintaining the accuracy of their business listings, directories and citations sometimes take a backseat. And because of this, their online reputation (reviews and star ratings) also take a hit, because a) Customers are not able to find the business they want to review on the internet, and b) Inaccurate listings online lead to bad customer experiences like the one we mentioned earlier.
According to reports, most popular method for finding a local business, product or service, is through "Search engines."
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