Dolby India, the Indian arm of Dolby Laboratories, an American company specialising in audio noise reduction and audio encoding/compression, has said its latest offering the Atmos technology, could soon be introduced on home theatres, as it licenses its technologies to consumer electronics manufacturers. There are mobile phones already in the market with the technology.
Dolby Atmos is a surround sound or a 3D technology from Dolby Laboratories. The Dolby Atmos system places speakers above the audience. In case of a mobile device, hardware encoder takes Atmos-certified content and recreates the object-oriented soundscape with one's headphones.
"Dolby recently launched the Lenovo A7000, the world's first smartphone powered by Dolby Atmos," said Ashim Mathur, director marketing, Dolby Technology India.
Dolby Atmos, he added, creates a mobile headphone experience with moving audio - sound that flows all around you. "When you put on your headphones, the sounds of people, places, things, and music seem to move all around you; so you feel like you're inside the action."
Dolby Atmos for mobile devices works over normal stereo earbuds or headphones. It delivers the best experience for Dolby Atmos content, but the latest version also improves the sound of music, games and television shows in any format on a device, the company has said.
The Lenovo A7000 has received an overwhelming consumer response with the phones going off Flipkart within a few seconds of it being listed there.
The company however declined to comment if it is talking to any Indian handset makers to offer the technology.
Dolby, better known for its technology that brings a real-life feel into the movie hall, has brought in its latest Dolby Atmos technology to Bengaluru by introducing it on a single-screen theatre in the city. It costs about Rs 13 lakh to install a processor for the technology for a single screen.
Mukunda Theatre which has introduced the technology said it had invested over Rs 31 lakh for this purpose.
It is being seen as a technology that could reverse fortunes the fortunes of the single-screen theatres that have been dying a rapid death in the recent past. While about 100 of them have shut shops, almost 100 others that survive today could see a better future with investment in technologies that would help give the audience a better movie experience, according to Dolby India.
The first Atmos-enabled screen was launched in India in December 2012
Dolby Atmos is a surround sound or a 3D technology from Dolby Laboratories. The Dolby Atmos system places speakers above the audience. In case of a mobile device, hardware encoder takes Atmos-certified content and recreates the object-oriented soundscape with one's headphones.
"Dolby recently launched the Lenovo A7000, the world's first smartphone powered by Dolby Atmos," said Ashim Mathur, director marketing, Dolby Technology India.
Dolby Atmos, he added, creates a mobile headphone experience with moving audio - sound that flows all around you. "When you put on your headphones, the sounds of people, places, things, and music seem to move all around you; so you feel like you're inside the action."
Dolby Atmos for mobile devices works over normal stereo earbuds or headphones. It delivers the best experience for Dolby Atmos content, but the latest version also improves the sound of music, games and television shows in any format on a device, the company has said.
The Lenovo A7000 has received an overwhelming consumer response with the phones going off Flipkart within a few seconds of it being listed there.
The company however declined to comment if it is talking to any Indian handset makers to offer the technology.
Dolby, better known for its technology that brings a real-life feel into the movie hall, has brought in its latest Dolby Atmos technology to Bengaluru by introducing it on a single-screen theatre in the city. It costs about Rs 13 lakh to install a processor for the technology for a single screen.
Mukunda Theatre which has introduced the technology said it had invested over Rs 31 lakh for this purpose.
It is being seen as a technology that could reverse fortunes the fortunes of the single-screen theatres that have been dying a rapid death in the recent past. While about 100 of them have shut shops, almost 100 others that survive today could see a better future with investment in technologies that would help give the audience a better movie experience, according to Dolby India.
The first Atmos-enabled screen was launched in India in December 2012
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