Monday 6 July 2015

How can InformationTechnology help Goan Hotel Industry excel?

Today Goa is looking at the hospitality linked industry for its revenue generation given mining industry has drawn for various obstacles it had on its way. Hotel industry has much to contribute to the Goan financial backbone for future.

Not long ago were the hotel reservation desks the only means to do researches and book rooms which operated only from 9am-5pm.

With the ever increasing growth in technology, online reservations have become the new trend. The big boys in the hospitality sector are spending an enormous sum on technology, to make digital platforms the best option for the customers.
The competitors from Indian Hotels Company Ltd (IHCL) to ITC Hotels are in a race to strengthen their digital properties and launching the next-generation app to draw more customers to their web and online sites as they are in competition from hotel aggregators and online travel agencies.

Nearly four million people in India book hotels online. As the trend is catching up it is said that the industry’s e-commerce revenue will double up to Rs 10,000 crores by 2016.

The industrialist have been taking transformation programmes to modernize their systems in inventory and reservations looking at the potential of the online system. Existing digital properties are also being upgraded to provide personalized and real time interactions. Strengthening the digital platforms was aimed at plugging the huge commissions, 15%, where the share are distributed to the third party booking website. The guests too will enjoy the few perks such as loyalty points and complimentary offers. Digital experts are being hired to boost e-business. Trying to gain the attention of the patrons is now no more a fixed-time activity but a 24X7 hectic game for the hospitality industry.

Both the tourists coming to Goa and the travel agents are dependant on the various booking websites such as www.goibibo.com, www.tripadvisor.in, www.travelguru.com, www.yatra.com, www.cleartrip.com, etc. Now its time for the hotelier to build his own hotel website in Goa and invest in the search engine optimization SEO to reach people. The tourist coming to Goa are also wise enough who have started doing their analysis using various booking websites and then going to the parent hotel website to check the offers provided by the hotelier if the booking is done directly at the hotel website. The hotel website has to be equally attractive and user friendly in order to catch the attraction of the tourist to book the accommodation in Goa. The hotel website has to be mobile viewing friendly since the customer is on the drive and most likely is browsing using his portable device. Moreover the own hotel website gives more room for displaying attractive offers and special discounts on early birds, honeymoon packages in Goa, mass booking, lengthy engagements, corporate offers, etc. Booking engine has to be simple and quick and should give the confidence to the customer with return call back or delivery of e-receipt on email sms etc. Now a days payment gateways and net banking are very common terms for all the people hence breakthrough is not a big deal for Goan hoteliers I believe.

1 comment:

  1. Wow these are tips very helpful for me and all of us. online book Ticket through Redbus

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